Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more
Working with a global supply chain can give you the opportunity to offer unique products not found domestically. Here are top tips for international sourcing.
Our infographic, “How Your Small Business Can Succeed with Social Media,” uses statistics on why and how to use social media to connect with your customers. Read more
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.
Businesses are generally bought, not sold. Your opportunity is to position and prepare your company for the best outcome by considering these steps.